Article of Interest

I’ve been in the supplement industry since 1992, and in those 34 years I’ve watched it change dramatically.

When I started LifeSource Vitamins, I was competing against vitamin companies.

Today, I’m often competing against global corporations that own vitamin companies.

That doesn’t mean large corporations are bad, or that they can’t make good products. Many do.

There’s nothing inherently wrong with being a large corporation. It’s simply not who we are.

LifeSource Vitamins has remained independent, family-owned and founder-led since the day I started it. And after more than three decades, I believe that independence matters more than ever.

The Supplement Industry Has Changed

The supplement industry I entered in 1992 looked very different from the industry today.

Over the years, many familiar vitamin and supplement brands have become part of much larger global organizations through acquisitions and consolidation.

Again, I don’t point this out to criticize those companies.

I point it out because ownership matters.

Who owns a company ultimately influences how decisions are made, who makes them and what considerations enter into those decisions.

At LifeSource, those decisions still happen right here.

What Independence Allows Us to Do

Being independent doesn’t automatically make a company better.

But it gives us something I consider incredibly valuable:

Freedom.

The freedom to make decisions based on what we believe is right for our customers and our company over the long term.

There isn’t a board of outside investors telling me that we need to change an ingredient because another one costs less.

There isn’t a parent corporation deciding that LifeSource needs to fit into a larger portfolio strategy.

I’m still here.

And I’m still responsible for what we put the LifeSource Vitamins name on.

For Me, Quality Has Always Been Personal

LifeSource didn’t begin in a corporate conference room.

It began after I lost my father to pancreatic cancer.

That experience changed the direction of my life and eventually led me to start LifeSource Vitamins in 1992.

I initially set out to create one exceptional multivitamin. I researched nutrients, bought other vitamins, broke them down, compared formulas and built spreadsheets trying to understand what I believed a truly comprehensive multivitamin should look like.

That first formula eventually contained approximately 70 nutrients.

LifeSource grew from there.

Today, our line includes more than 1,000 products, but something fundamental hasn’t changed.

My family has used LifeSource products for decades. My mother began using them when I started the company in 1992.

For me, that creates a standard that goes far beyond a spreadsheet.

If it isn’t good enough for my family, it isn’t good enough for yours.

Independence Gives Us the Freedom to Think Long Term

There are decisions in business that may make sense financially in the short term but aren’t necessarily the decisions you want defining your company 10, 20 or 30 years later.

Remaining independent gives us the ability to think differently.

And sometimes it simply means saying:

No. We’re not going to do it that way.

Not because someone outside the company told us we couldn’t.

Because we decided it wasn’t right for LifeSource.

That freedom is something I value enormously.

Quality Requires More Than Words

Every supplement company can talk about quality.

What matters is what happens behind those words.

At LifeSource Vitamins, our commitment includes manufacturing in GMP facilities, independent third-party testing, ingredient and finished-product quality standards, and processes designed to provide consistency and accountability.

We have been serving customers since 1992, and that history matters to me.

Learn More About Our Third-Party Testing Standards →

Faith Is Part of Why We Remained Independent

There is another part of this story that I won’t separate from LifeSource.

My faith.

LifeSource has been a Christian company from the beginning.

That doesn’t mean every customer needs to share my beliefs. We serve and appreciate everyone who chooses LifeSource.

But it does mean my faith influences how I believe this company should operate.

One of the principles that has guided us for decades is:

That isn’t a marketing campaign we created recently.

It’s part of who we’ve been since the early days of LifeSource.

Faith is not our branding. It is our soul.

Remaining independent has given me the freedom to protect that.

34 Years Later, I’m Still Here

A lot has changed since 1992.

The supplement industry has changed. Technology has changed. The way people buy vitamins has changed.

Companies have been bought, sold, merged and reorganized.

LifeSource has changed too. We’ve grown tremendously.

But the foundation hasn’t changed.

And I’m still personally involved in the company I started more than three decades ago.

A Final Thought From Me

I don’t believe being independent automatically makes us better than someone else.

I believe it gives us the freedom to keep becoming better ourselves.

It allows us to protect the standards, values and relationships that built LifeSource Vitamins in the first place.

After 34 years, I am incredibly grateful that we chose this path.

And as long as I’m responsible for LifeSource, I intend to keep protecting it.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult with your healthcare provider before starting any new supplement regimen, especially if you are pregnant, nursing, taking medication, or have a medical condition.